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Dynamic Markets: In China, go for broke or accept that less is more

China is changing more rapidly than ever, but has your China strategy adapted yet? In the aftermath of the US financial crisis in 2008, companies from North America and Europe rushed into China, seeking to grow both sales and profits. However, with China’s growth slowing over the past two years, costs shooting up, the government making life difficult for multinational companies, and confusion following the reforms emanating from the Third Plenum in November 2013, some companies are heading in the opposite direction.

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