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GIBS |
Strategy: Rethinking the role of the strategist

Author: Birshan, Michael
Source: McKinsey Quarterly (November 2014)
Many companies have an executive to guide their strategies. The discipline’s professionalization, which began in earnest in the 1980s as it evolved from the chief executive’s domain into a core corporate function, prompted the creation of heads of strategy, strategic-planning directors, and, more recently, chief strategy officers (CSOs). Who better than a professional strategist to help meet the big new uncertainties of the 21st century?

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