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Strategies for Making and Taking New Markets

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​Become a Distinguisher and make your indelible mark.

The not-too-distant future is upon us. We need a new approach to strategy that allows executives and newcomers to reimagine brands and industries and what they may become.

This programme gets beyond digital disruption and business transformation to introduce Distinguishers- a new breed of people, brands, and businesses that know how to win customers at speed, scale, and lower costs. 

The tools tactics and techniques offered are taken from global examples and experience across multiple industries and are used to reveal this next new business model, happening now, driven by fresh minds, modern emerging technologies, and a post COVID value mentality. 

The programme is designed for executives and start-ups who want to create new wealth and make their ideas and propositions work quickly and sustainably in a reshaped and accelerated world. 

They know that 'business as usual' might have been an option before, but it certainly isn’t anymore.

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Overview
Application Dates

Applications Open

19 October 2021

Applications Close

29 September 2022

Admission is based on professional requirements to attain new or enhance your skills.

Minimum Requirements
  • Anyone who is reinventing an enterprise or starting one and wants to scale an existing or new customer base fast and sustainably. This includes CEO’s C suite executives, CMO's; CIO's, leadership teams, or function heads who recognise the need to do something fresh and relevant to reinvent their brand or enterprise and want to go beyond the typical strategy approach; and 
  • Entrepreneurs or venture start-up funders or sponsoring associations seeking to ensure accelerated and enduring success.

No formal education qualifications are required.

Fees

Total Tuition Fee 

R10 000

GIBS does not charge VAT on tuition fees and all prices are subject to change.


Note: These are the tentative schedules and the confirmed schedules will be sent to all accepted students closer to the start date of the programme. These formats are subject to change and applicants will be notified of any changes timeously.


Special Requirements

Special Needs: If you have a special need or disability, GIBS will look into accommodating this. However, it is a requirement that the student will need to provide medical certificates and supporting documentation as requested by the GIBS Admissions Office. We recommend you contact execed@gibs.co.za before you complete your application. Religious Observance: Observant students must contact the GIBS Admissions Office before you start your application to ascertain if or how your specific needs may be accommodated. 



Admission Process
Step 1

Complete your online application form. Please refer to the top right corner of the webpage to apply.


Step 2

Submit your online application. 



Step 3

Application is processed and you will receive a reference number after your application is successfully received. 


Step 4

Successful applicants will receive a letter of acceptance.



Step 5

The invoice will be issued and payment is to be made.  



Please ensure the billing details are correct when completing the application form as any request to make amendments will delay your application. Ensure you have the VAT number should your company be funding the tuition fees.



More Information

Who should attend?
  • Anyone who is reinventing an enterprise or starting one and wants to scale an existing or new customer base fast and sustainably. This includes CEO’s C suite executives, CMO's; CIO's, leadership teams, or function heads who recognise the need to do something fresh and relevant to reinvent their brand or enterprise and want to go beyond the typical strategy approach; and 
  • Entrepreneurs or venture start-up funders or sponsoring associations seeking to ensure accelerated and enduring success.


How you will benefit
  • Sense new movements and strategic currents impacting consumer values and choices; 
  • Define the space you want to occupy and own with potential for additive scaling;
  • Accumulate a set of tools to ensure a competitive advantage; and
  • Move beyond profit to scalable value using a new model to create and spread wealth.


Key focus areas: 

Distinguishers use a 4-step process to convert unique ideas to new offerings making markets into movements that create scale. 

  • Shake up and disrupt the status quo: Many examples to see why and how it’s done;
  • Shape up – frame the emerging future: Existing and emerging global trends, projecting a future world with fascinating new ideas and concepts to help shape and make the next normal real;
  • Speed up – make things happen faster: Trends and practices being used and still evolving to do better what they can also do faster; and 
  • Scale-up – stay ahead: Tools and techniques used to scale up at a low cost and keep the brand /enterprise ahead.


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