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Strategic Marketing

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Design and implement a successful marketing plan that is aligned with the strategic objectives of your organisation.

Authorised by The Marketing Association of South Africa to receive 12 Continuing Professional Development (CPD) points

In a tough economic climate, organisations that survive and prosper have a clear understanding of how best to acquire, retain and grow their customer base in ways that are aligned with the organisation’s strategic objectives. This programme will see participants assessing, strengthening, and extending one of their own integrated and digital marketing plans, in order to apply learnings immediately to current business priorities.

The programme will include regular reflections and assessment of learning, as well as a strong focus on application and the next steps for you and your organisation.

This programme will be offered virtually over six half-days:

Dates: 6 – 8 and 13 – 15 June 2022

Time: 09h00 – 12h00

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Application Dates

Applications Open

19 October 2021

Applications Close

1 June 2022

Admission is based on professional requirements to attain new or enhance your skills.

Minimum Requirements
  • Marketers involved in developing, informing, and implementing their organisation's marketing, product and brand plans; and
  • Key account managers in marketing research houses and communication agencies who influence and work with clients in developing marketing plans.

No formal education qualifications are required.


Total Tuition Fee 

R16 900

GIBS does not charge VAT on tuition fees and all prices are subject to change.

Please click here for a quote/proforma invoice.

Special Requirements

Special Needs: If you have a special need or disability, GIBS will look into accommodating this. However, it is a requirement that the student will need to provide medical certificates and supporting documentation as requested by the GIBS Admissions Office. We recommend you contact before you complete your application. Religious Observance: Observant students must contact the GIBS Admissions Office before you start your application to ascertain if or how your specific needs may be accommodated. 

Admission Process
Step 1

Complete your online application form. Please refer to the top right corner of the webpage to apply.

Step 2

Submit your online application. 

Step 3

Application is processed and you will receive a reference number after your application is successfully received. 

Step 4

Successful applicants will receive a letter of acceptance.

Step 5

The invoice will be issued and payment is to be made.  

Please ensure the billing details are correct when completing the application form as any request to make amendments will delay your application. Ensure you have the VAT number should your company be funding the tuition fees.

More Information

W​ho should attend?
  • Marketers involved in developing, informing and implementing their organisation's marketing, product and brand plans; and
  • Key account managers in marketing research houses and communication agencies who influence and work with clients in developing marketing plans.
How you will benefit:

On completion of this programme, you will have:

  • Analyse the internal and external marketing environment to inform marketing plans that integrate inbound and outbound digital marketing;

  • Developed measurable marketing goals that contribute directly to business results;

  • Chosen a set of strategic initiatives involving target market selection, brand development, and positioning and value proposition choices;

  • Planned appropriate product, pricing, channel, and communication tactics to support marketing strategies;

  • Mapped and assessed organisational effectiveness factors to enhance marketing plan execution;

  • Committed to a set of personalised learning follow-up actions for ongoing support;

  • Been exposed to cutting-edge academic and practitioner thinking on how to best compete in today's tough environment; and

  • Expanded your network of like-minded marketing professionals.

Key focus areas: 

  • Module 1: Nature of strategic marketing.
  • Module 2: Market sensing & intelligence.
  • Module 3: Marketing strategy development & refinement.
  • Module 4: Strategy execution & capabilities.
  • Module 5: Digital marketing planning.
  • Module 6: Marketing effectiveness & returns.
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