Design and implement a successful marketing plan that is aligned to the strategic objectives of your organisation.
In a tough economic climate, organisations
that survive and prosper have a clear understanding of how best to acquire,
retain and grow their customer base in ways that are aligned with the
organisation’s strategic objectives. This online course will see delegates assessing,
strengthening, and extending one of their own integrated and digital marketing
plans, in order to apply learnings immediately to current business priorities.
Each of the 6 modules will include three hours live and interactive video-conference class sessions with the faculty and fellow delegates. Each live session class will involve deeper interrogation and shared learnings of key application frameworks and illustrative case studies, through large group and small group discussions. Each module will also include approximately one hour of asynchronous online work, such as readings, video materials, application exercises, and online class discussion thread responses and peer-collaboration. The programme will include regular reflections and assessment of learning, as well as a strong focus on application and the next steps for you and your organisation.
Programme structure:
- Duration: 6 x 0.5 days
- Format: Interactive virtual live sessions over the programme duration.
- Live session dates: 18-20 and 25-27 May
- Times: 09h00 – 12h00
Delegates who attend all 6 x 0.5 days of the programme will receive 12 CPD points at the Marketing Practitioner [MPSA} level, claimable under "Marketing"; and/or 8 CPD points at the Chartered Marketer [CMSA] level, claimable under "Marketing".
