Learn how to design and implement a successful marketing plan.
In a tough economic climate, organisations that survive and prosper have a clear understanding of how best to acquire, retain and grow their customer base in ways that are aligned with the organisation's strategic objectives.
This programme will see delegates assessing, strengthening, and extending one of their own marketing plans in order to apply the lessons immediately to current business priorities. Delegates will learn how to design and implement a successful marketing plan, while expanding their network of like-minded marketing professionals.
If you are involved in developing and implementing marketing, product and brand plans for your organisation, you are the right candidate for this programme .
Each module will include 2 hours of asynchronous online work, such as readings, video materials, and application exercises. Each module will also include approximately 30-minutes of asynchronous online class discussion thread responses and peer-collaboration, as well as 90-minutes of a live interactive video-conference class with faculty which will take place every day at 4pm (SAST).
The daily interactive class video-call will involve deeper questioning and shared learning of key application frameworks and illustrative case studies. The programme will include regular reflections and assessment of learning, as well as a strong focus on application and the next steps for you and your organisation