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SA Tourism | Masterclass: Design Thinking

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Mastering Design Thinking will give you the insights and the tools you need to reimagine and pivot your business model and future-proof your organisation.

This class should take between five to eight hours to complete. It can be completed at your own pace.  Delegates will have access to the platform for 4 months. On completion delegates receive a certificate of attendance and a digital credential to use on your LinkedIn profile. 

From time to time a business will have to face some form of disruption to one or more parts of its business model. The advent of 4IR has allowed a number of industries to be disrupted at one or many points of its value chain.

Covid-19 has concentrated disruption into every business on the planet within a six-week timeframe on multiple fronts. These disruptions are taking place across the value chain affecting production, distribution, work force planning and supply chain management. Covid-19, profoundly affects market sizing & segmentation. Even if all the other constrains were removed, would your market still be intact? And would your customers think about you in the same way they had previously? Any one of these disruptions would warrant a business model review, but all of them concurrently demand a complete rethink.

In our masterclass we look at companies that have already pivoted their business model. From Tesla retooling the Model 3 production line to produce ventilators, from Emirates shifting to cargo hauling, and Netflorist now delivering fresh fruit and veg. We will unpack the thinking and tools that allowed these businesses to widen their gaze and narrow their focus.


  • Learning to live with ambiguity.

  • How to work with design to solve problems.

  • How to work with business design to reimagine your business model.

Assessing opportunity

  • Connecting with opportunity through an African lens.

  • How to validate an opportunity with a canvas.

  • How to validate an opportunity with data.

  • How to assess risk vs. opportunity.

Designing with empathy

  • Different types of design tools.

  • A easy and simple to use design process.

Rethink how we take a solution to market

  • Sustainable business models.

  • Covid-19 disruptors.

  • 6 business models with local content.


About the Presenter: Terry Behan

Terry uses design to disrupt traditional business models and innovative social & commercial digital solutions that seek to address the challenges of our time. He has strong global and emerging market experience and has actively worked in over 15 markets with companies that include Google, AXA, Merc, Nedbank, MTN, Orange and eBay.

He assists established enterprises land design as a strategic service to help them build and ship customer centred products and solutions that are commercially viable at scale. His current design & innovation portfolio includes product rollouts in edutech, neuroscience & child development, financial inclusivity, crowd funding, online retail, platform & IoT.

He is a fellow of the aspen global leadership network and serves on the board of the SA design foundation and AYARA, a global edutech. Additionally, he is a faculty member at GIBS teaching a number of design & innovation modules to MBA students and corporate executives. He also teaches design to children through online learning, they are a much tougher crowd than his MBA students. He holds a BA in Brand Leadership and an MSc in Strategic Design from Parsons in NYC.

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Who should attend?

  • Any business negatively by affected by Covid-19
  • Any leadership team wishing to pivot their product or service offering
  • Executives wishing to learn how to rapidly prototype build a sustainable business beyond Covid-19
  • Product owners, agile coaches and design leads working on a product release cycle

How you will benefit

  • Learn the tools necessary to rapidly pivot or evolve your business model
  • Build a framework to develop fresh opportunities for commercial scale
  • Master the skills required to rapidly test and learn with new solutions in marketUnderstand how to manage a simple end to end design thinking process

Additional information

This masterclass should take 4-6 hours to complete. 

Each module will be 'bite-sized', with the total time needed to complete the course of approximately 240 minutes. 

Upon completion of this Masterclass you will receive a digital "certificate of attendance" which you can print out. Post lockdown a physical certificate will be available for collection at the GIBS Illovo campus. Should you wish us to courier the physical certificate to you, such costs will be for your account.

You will also, upon completion, receive a link to the independently verifiable digital credential for the course, which you can use on your Linked In profile.

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