A Masterclass with Terry Behan
Mastering Design Thinking will give you the insights and the tools you need to work with your team to reimagine and pivot your business model and future proof your organisation into the future.
This class should take between five to eight hours to complete. It can be completed at your own pace. Delegates will have access to the platform for 3 months. On completion delegates receive a certificate of attendance and a digital credential to use on your LinkedIn profile.
From time to time a business will have to face some form of disruption to one or more parts of its business model. The advent of 4IR has allowed a number of industries to be disrupted at one or many points of its value chain.
Covid-19 has concentrated disruption into every business on the planet within a six-week timeframe on multiple fronts. These disruptions are taking place across the value chain affecting production, distribution, work force planning and supply chain management. Covid-19, profoundly affects market sizing & segmentation. Even if all the other constrains were removed, would your market still be intact? And would your customers think about you in the same way they had previous? Any one of these disruptions would warrant a business model review, but all of them concurrently demand a complete rethink.
In our masterclass we look at those companies who have already pivoted their business model. From Tesla retooled the Model 3 production line to produce ventilators, from Emirates shifted to cargo hauling, & Netflorist now delivers fresh fruit and veg. We will unpack the thinking and tools that allowed these businesses to widen their gaze and narrow their focus.
Overview
Learning to live with ambiguity
How to work with design to solve problems
How to work with business design to reimagine your business model
Assessing opportunity
Connecting with opportunity through an African lens
How to validate an opportunity with a canvas
How to validate an opportunity with data
How to assess risk v opportunity
Designing with empathy
Rethink how we take a solution to market
About your moderator, Terry Behan:
Terry uses design to disrupt traditional business models and innovative social & commercial digital solutions that seek to address the challenges of our time. He has strong global and emerging market experience and has actively worked in over 15 markets with companies that include Google, AXA, Merc, Nedbank, MTN, Orange and eBay.
He assists established enterprises land design as a strategic service to help them build and ship customer centred products and solutions that are commercially viable at scale. His current design & innovation portfolio includes product rollouts in edutech, neuroscience & child development, financial inclusivity, crowd funding, online retail, platform & IoT.
He is a fellow of the aspen global leadership network and serves on the board of the SA design foundation and AYARA, a global edutech. Additionally, he is a faculty member at GIBS teaching a number of design & innovation modules to MBA students and corporate executives. He also teaches design to children through online learning, they are a much tougher crowd than his MBA students. He holds a BA in Brand Leadership and an MSc in Strategic Design from Parsons in NYC.
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