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Innovative Business-to-Business Sales & Marketing Strategies

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​Become a world-class Business-to-Business (B2B) sales and marketing practitioner. Generate leads, manage the Sales funnel, close deals, and increase customer life-time value. 

This course will empower Business-to-Business (marketing and sales) participants with innovative and practical tools, learning, growth, and development to create world-class B2B sales and marketing practitioners out of Africa. 

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Who should attend?

Anyone who wants exposure to world-class skills, cutting-edge thinking, and the latest innovation in Business-to-Business (B2B) sales and marketing techniques. 

  • Senior marketing managers;
  • Senior sales managers; 
  • Account managers;
  • Business development managers; 
  • Marketing directors;
  • Sales directors; and 
  • Anyone transitioning from Business-to-Consumer to Business-to-Business roles.
How you will benefit
  • Business-to-Business (B2B) marketing skills to differentiate your (B2B) offering from competition and craft compelling value propositions;
  • Business-to-Business (B2B) sales skills to size the market, reach the right people with right messages at the right time. Attract, motivate your markets/prospects to buy from you, for bigger, fand aster sales (funnel) management;
  • Retain profitable customers, ramp up revenue, and grow profit – sustainably. 
At the end of the programme you will be able to:

By the end of this course, attendees will be able to contribute to profitable growth in their businesses. 

This can be done by:

  • Applying innovative B2B marketing and sales principles and practices that increase sales margins and loyalty;
  • Identifying who influences decisions that result in sales and better margins;
  • Developing and implementing world-class B2B marketing and sales strategies;
  • Managing the B2B sales funnel, from lead generation, converting, and harvesting;
  • Defining and leveraging the criteria that motivate support for deal-making decisions; and
  • Learning how to unlock the power of digital and social media tools to reach and convert customers.
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