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Digital Marketing & Sales Toolkit for a Disrupted Marketplace

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Deploy relevant digital marketing and sales solutions for success in this disrupted marketplace. 

As lockdown restrictions ease, you now have the choice of attending this programme/course on our GIBS Campus in Illovo OR participating online/virtually. Please indicate your preference on the enrolment form.

Are you prepared for this new world? 

Overnight the role of digital, both in demand creation and value delivery, has become non-negotiable for survival. Businesses are being forced to turn to digital or offer digital delivery solutions alongside face-to-face channels and they must do this while trying to ensure business continuity, manage digital exposure and mitigate against reputational harm. This online intervention will give you the tools and techniques you need to apply in digital sales and marketing which are so critical in this marketplace re-shaped by crisis.

Additional Information:

  • Duration: 4 half days
  • Dates: 5 - 13 November 2020
  • 5–6 and 12-13 November 2020.

Online sessions:

  • 4 half days (3 hours each) of interactive live online sessions
  • Week 1: Thursday and Friday (10h00 - 13h30)
  • Week 2: Thursday and Friday (10h00 - 13h30)
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Who should attend?
  • Middle and senior sales and marketing managers
  • Brand and Product managers
  • Middle and senior managers in business development or commercial roles
  • Client experience and value proposition managers
  • Communications practitioners
  • SMMEs
  • Corporate Affairs professionals
  • Communication and Marketing agencies: account management and strategy 

Key focus areas
  • The changing customer
  • The digital-first marketplace
  • Customer and business needs analysis
  • Marketing and sales – principles reimagined
  • Digital strategic marketing and mix development
  • Digital exposure and reputation management 
  • Customer journey mapping and experience: digital moments of truth
  • Digital value proposition development and deployment
  • Digitally-enabled business development
  • Digitally-enabled selling and account management
  • Return on marketing and sales investment  
How you will benefit
At the end of the programme, you will be able to: 
  • Appreciate the relevance of digital marketing

  • Enhance customer experience

  • Anticipate and manage company reputations

  • Interact with experienced stakeholders and sales practitioners 

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Should you wish to see which faculty/lecturer will be on a specific course/programme please download the course information pack/brochure.

Silas Matlala                                              

Adjunct faculty at GIBS, teaching and facilitating marketing, customer centricity, sales and business development programmes. 

Ravi Pillay                                              

Faculty at GIBS and Advisor to the Chairman and MD of Nestle East and Southern Africa Region. He has held senior sales, marketing, reputation management and board roles.

Cancellation Policy:


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