Embracing digitisation to build a customer-centric enterprise or rejuvenate strategies in the digital age.
The existing strategy and leadership models used by most product and service enterprises have limitations that inhibit growth and make them vulnerable to competition and disruption. The old strategic frameworks used by most organisations do not coherently design, articulate and execute a customer-centric strategy that reveals opportunities and/or threats that could change the game for the industry or company. The customer-centric model is posed as an alternative model with a view to creating new wealth and lifetime customer value, using contemporary thinking and technology, promising to transform the way people live and work.
If the enterprise continues to work with old ways of thinking and operating, they will miss out on generating social value which is part of the customer-centric model.
Delegates who attend both days of the programme will receive 15 CPD points at the Chartered Marketer [CMSA] level, claimable under "Marketing".