Acquire the tools and frameworks of behavioural economics to build market share, enhance profitability, and generate long term wealth for all stakeholders.
This programme is for business leaders who wish to harness behavioural economics principles and the latest developments in strategic thinking, planning and behavioural prediction and modification engineering to capture market share, build profitable businesses and create long-term wealth for all stakeholders.
The global pandemic is revealing a spectre of dangers, including rising corporate failures, a breakdown in global cooperation and trade, and the recalibration of supply chains. The severity of this recession makes it difficult to predict whether there will be a V-shaped, U-shaped, or W-shaped recovery. Moreover, current forecasting and simulation models no longer apply.
During such a period of uncertainty and complexity, it would be imprudent to assume to know how other firms, regulators, suppliers, partners, and clients will react to the fast-changing business environment. Sound business and investment decisions based on real time data are vital to ensure that a firm's value proposition remains robust. However, irrationality often dominates business decisions during times of crises when leaders are experiencing increased levels of anxiety.
Case studies, market data and simulation exercises are used to explore and apply principles and tools which will assist you to shape the behaviour of your market and employees and enhance shared value for all stakeholders.
- Time commitment – 14 hours (live sessions) + 2 hours (Interactive Forums in between sessions) over 6 days.
- Sessions: 28th September 2020 – 09h00-12h30
30th September 2020 – 09h00-12h30
2nd October 2020 – 09h00-12h30
5th October 2020 – 09h00-12h30
- In these multiple live and interactive 3.5 hour online sessions you will discover personalised tools and frameworks through active participation and engagement with faculty and your fellow course participants.