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Online: Predictive Analytics Masterclass

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Leverage analytics for better business decisions and innovation to impact your bottom-line.

This is an online masterclass, it will take between 5-7 hours to complete. Delegates have four months to complete.

Predictive analytics is about the use of data and algorithms leveraging machine learning, deep learning and neural networks among others to forecast the future based on historical data. The objective is to go beyond the knowledge and understanding of the past, and looking into the future of what may happen. 


1.   Understanding the Big Data landscape: Where are we? Why predictive analytics matter?;

2.   Distinguishing between descriptive, predictive and prescriptive analytics?;

      2a. How to move between the phases?

3.   Barriers and challenges to implementation; and

4.   Tools and techniques to leverage internal data.


Dr Manoj Dayal Chiba is a management professional and has held senior positions in different sectors, with deep technical expertise in data and technology, with over 12 years of experience. This experience has allowed him to draw on the relevant understanding to exploit opportunities and align strategies. His training, qualifications and passion for data and the intersection with technology, drive his underlying philosophy for evidence-based decision-making, and the impact on the future of business and society. 

Some of his work includes working as a data scientist; building data science capabilities and operationalising this capability sustainably within organisations of different sizes; strategy and structure consulting work; price-setting strategies for organisations; market share analysis; and innovation consulting. He has consulted to over 60 companies locally and globally, with hands-on experience in over 10 African countries, and serves as a non-executive director for two organisations. 

He also has a deep passion and spends considerable time working with youth, education, and developing the youth in South Africa. Manoj is a senior lecturer and faculty member at GIBS, and lectures in research, statistics, predictive analytics, digitisation, the intersection of business, society and technology, artificial intelligence and is lead faculty for innovation and design. He also supervises MBA and PhD theses in the fields of international business strategy and structure; data and strategy; digital business models; and innovation. He is also a reviewer for European Business Reviewer; and South African Journal of Business Management. Furthermore, he is an external examiner for the University of Witwatersrand’s School of Governance.


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Who should attend?
General managers;
Marketing and sales managers;
Finance managers;
Human resource managers;
Data related project managers;
Digital transformation professionals;
Technology leaders;
Engineering leads;
Change Managers

How you will benefit
-Understanding the value of predictive analytics in a rapidly changing field – so how value is derived from predictive analytics;

-Framework bespoke to the application of tools and techniques for bottom-line impact using predictive analytics;

-Understand the key ingredients to leverage predictive analytics: Why and how of predictive analytics;

-Build effective predictive analytics use cases;

Additional information
-This masterclass should take 4-7 hours to complete. 
-Each module will be 'bite-sized', with the total time needed to complete the course of approximately 240 minutes. 

-Upon completion of this Masterclass you will receive a digital "certificate of attendance" which you can print out. Post lockdown a physical certificate will be available for collection at the GIBS Illovo campus. Should you wish us to courier the physical certificate to you, such costs will be for your account.

-You will also, upon completion, receive a link to the independently verifiable digital credential for the course, which you can use on your Linked In profile.
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