Behavioural economics provides a more realistic view of economics, business strategy and decision making. It also uses important insights from brain science to explore how people really think and make decisions. Understanding behavioural economics helps develop more effective approaches to strategic thinking and business strategy.
This Masterclass will build your understanding of how you can improve the quality of your strategic thinking and ultimately, your business strategy. This will be achieved through the application of the principles of ‘neurostrategy’, where the focus is on the strategist and how the capacities of the brain can be harnessed to improve thinking, decision making and strategy. This is a four hour course to complete at your own pace.
What the course covers:
The concept of “complexity”: Why conventional planning is no longer effective.
A functional model of the human brain: How we use our brain, and the role it plays in decision making.
The DNA of strategic thinking: The key elements we need to understand in order to master thinking and decision making.
The concept of strategic intuition: How we use insight and intuition to make better strategic decisions.
Analysis vs insight: How to use both analysis and insight to build better strategies and make more informed decisions.
Why can’t we see the future?: The special challenges of setting strategy in an uncertain world and how we can improve our strategic thinking in these difficult circumstances
Scenario thinking: Planning for an uncertain future.
About the presenter: Norman Chorn
Norman is a strategy and organisation development practitioner who works in Australia, UK, New Zealand and South Africa. After leaving a leading consulting firm, Norman founded a strategy and research firm with affiliations in UK and North America.
His work integrates the research from neuroscience with economics and strategy. It addresses:
Strategy in highly uncertain environments, using various approaches such as scenario planning and neurostrategy
Organisation development – designing and developing innovative organisations
Growth and corporate resilience – achieving growth and adaptation.
Norman has particular skills in developing future strategy and aligning organisations with their current and future environments. His integration of neuroscience and strategy principles (neurostrategy) has enabled the development of a range of proprietary techniques and approaches to achieve an enhancement in organisational performance.
Norman has published widely in his field and has contributed to a range of journals and international conferences. His recent book, Strategic Alignment, has received acclaim in the management and business press and the 2nd edition has just been published. His new book, The Future Builders deals with the practices of creating the future and organisational adaptation in uncertain environments. This is due for publication shortly.
He holds visiting and associate appointments with a number of leading Graduate Schools of Management, including Macquarie University (Australia), the University of Pretoria – GIBS (South Africa) and Canterbury Graduate School of Management (NZ).
Prior to his consulting career, Norman held a variety of senior Marketing and General Management positions in the services and manufacturing sectors.
He has a BA (Economics and Sociology) from the University of Cape Town, a Postgraduate Diploma in Management, an MBA, and PhD from the University of Witwatersrand.
Norman is a member of the global Academy of Brain-based Leadership and an Ambassador for Thought Leaders Global.