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GIBS |
Online Masterclass: Essential Skills for Media and Communications in the Modern World

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Learn how to craft a message so that you can communicate on any platform under any situation.  

​Join one of South Africa's best-known business journalists and broadcasters, Chris Gibbons, on a journey through the modern media landscape.  This class should take between five to eight hours to complete. It can be completed at your own pace.  Delegates will have access to the platform for 3 months. On completion delegates receive a certificate of attendance and a digital credential to use on your LinkedIn profile. 

In years gone by, this was world inhabited by a very few: the Chairman, the CEO, or maybe the company PR Officer. Now, it’s a world we’re all part of, all the time.

As well as traditional outlets like TV, radio and print, we also now have an endless array of rapidly changing social media to consider. 

If you have any kind of expertise, or even just strong opinions, it’s now a certainty that at some point in the near future, you’ll be asked for comment or you’ll feel an urge to speak up. Doctor or dentist, lawyer or accountant, academic or just an ordinary person in business, you need to be prepared and to understand the basics of interacting with the media.

Chris will also explore what has changed: working from home; how to make the most of the camera on your laptop for that Zoom conference or online appearance; the need for authenticity in a post-Covid world. 

One important module of the course is Crisis Communications. It’s not a question of ‘if’ a crisis will hit, but ‘when’. Chris will outline how to prepare for that moment, what to do when it happens, and what to do afterwards.

Participants will be guided by Chris through 10 course modules:

  • Why we need media training

  • Crafting Stories & Messages

  • TV

  • Radio

  • Print

  • Social Media

  • We’re all TV stars now – Zoom and the Post-Covid World

  • Crisis Communications

  • Tips and Techniques, including how to overcome fear

  • Corporate Culture and Communication

 

Each module will be ‘bite-sized’, with the total time needed to complete the course of approximately 240 minutes.

Each participant will be able to have a personal, private, one-on-one Zoom session with Chris of 30 minutes (or 2 x 15 minutes) to ask questions and deal with issues and concerns.

 


About the Presenter: Chris Gibbons

Chris is one of South Africa’s best-known journalists as well as a sought-after public speaker, conference facilitator and media trainer.

Currently, he edits the magazine Acumen for the Gordon Institute of Business Science (GIBS), University of Pretoria, which he also conceptualized and launched in 2012.  In addition, he presents daily market reports on Hot 91.9 FM in Johannesburg and AlgoaFM in the Eastern Cape/Garden Route region.

Between 2002 and 2012, Chris anchored The Mid Day Report, a hard-hitting news, current affairs and business show, simulcast on Gauteng’s Talk Radio 702 and the Western Cape’s 567 Cape Talk. The show won three successive MTN Radio Awards (2010, 2011, 2012).

He has had a distinguished career on both radio and television, anchoring Newstalk on 702 from 1987 until 1997 and News Hour on SABC TV3 between 1997 and 1999.

During his career at 702, he conducted a number of historic interviews, including the first between any SA radio station and the still-exiled Thabo Mbeki. He also interviewed Nelson Mandela several times, as well as Margaret Thatcher and US Vice-president, Al Gore.  He has also spent time in the publishing industry as Group MD of the New Holland Struik group of companies and was part of the team that listed Primedia on the JSE.

With an MA from Cambridge, Chris also holds an MBA from Henley, one of the UK’s leading business schools.

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Who should attend?
Senior Managers who wish to contribute to media discussions 
MANCO and EXCO teams members 
Industry Experts who want to communicate to general audiences in their area of expertise 
CEO’s/ Team Leaders 
Academics 
Communication Managers Conference Speakers 
Spokespeople 

Commentators

How you will benefit

One thing is certain - we’re all going to be spending a lot more time in front of cameras, be it on our computers, in Zoom meetings and or Team sessions. What do you need to know that will help you frame your message? How can you be more impactful and persuasive under these circumstances? What will make you look and sound more professional? 

The basics of interacting with the media haven’t changed - you need to learn those, too - but given the dramatic changes to the world of work and media, now is the time to really stand out.

Additional information

This masterclass should take 4-6 hours to complete. 

Each module will be ‘bite-sized’, with the total time needed to complete the course of approximately 240 minutes. 
Each participant will be able to have a personal, private, one-on-one Zoom session with Chris of 30 minutes (or 2 x 15 minutes) to ask questions and deal with issues and concerns.

Upon completion of this Masterclass you will receive a digital "certificate of attendance" which you can print out. Post lockdown a physical certificate will be available for collection at the GIBS Illovo campus. Should you wish us to courier the physical certificate to you, such costs will be for your account.

You will also, upon completion, receive a link to the independently verifiable digital credential for the course, which you can use on your Linked In profile.


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