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GIBS |
Online: Ethical Fitness Masterclass

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Moving purpose, values and ethics to the centre of organisational decision making.

A 5 hour online masterclass to complete at your own time and pace. On completion delegates receive a certificate of attendance and a digital credential to use on your LinkedIn profile.

Ethical fitness helps prevent the massive financial and reputational damage which bad behaviour can inflict. But it's also about seizing opportunity – establishing an extended window of competitive advantage through building fit-for-purpose organisations and high performance cultures. Ethical behaviour builds trust, and when there is trust, individuals, teams, corporations and society flourish.

It's for these reasons that ethics belong at the heart of business. This masterclass helps managers achieve ethical excellence through creative ideas which can be translated into pragmatic plans of action. 

Moderator: Rabbi Gideon Pogrund

Rabbi Pogrund founded and directs the GIBS Ethics and Governance Think Tank. Working with senior business, government and civil society leaders, the Think Tank's purpose is to influence and encourage South African businesses to follow a more ethical approach and thereby help secure a more successful, sustainable future for the business community and the country. He is also a GIBS faculty member.

He established the Ethics Barometer for South African business, applying a Harvard Business School (HBS) research instrument and engaging with over 9,000 employees from 20 of SA's leading companies and has spoken at international business schools such as HEC Paris, Baruch College in New York and Nottingham Business School and participated in international leadership forums including the World Economic Forum (WEF) Partnering Against Corruption Initiative (PACI). He consults to corporations, helping them to improve their ethics management, and his clients include the Johannesburg Stock Exchange (JSE), Sanlam, Liberty, Discovery, the South African Institute of Chartered Accountants (SAICA) and Google.

He has contributed articles and been interviewed in various media outlets, including Business Day, the Financial Mail, the South African Broadcasting Corporation (SABC), Finweek, Carte Blanche, CNBC Africa and Thomson Reuters and is a member of the Council of Elders of the Institute of Stakeholder Relations Southern Africa (ISRSA). 

He holds a MA from Trinity College, Cambridge University.

The Association to Advance Collegiate Schools of Business (AACSB), a network of over 800 business schools from across the globe, has named the Think Tank as one of its Innovations that Inspire.

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Who should attend?
  • Corporate executives and managers from across organisations.
  • Members of Social and Ethics Board Committees.
  • Entrepreneurs. 



How you will benefit
  • How to develop  a more purpose-driven and values-based approach.  
  • What drives ethical choices and underpins behavioural change.  
  • How to build the ethical fitness of both yourself and your team.
  • How to develop more innovative and effective approaches to ethics management.
  • How to practically work through ethical dilemmas.
  • How to build reputation and trust, and improve relationships with your key stakeholders.
Additional information
  • The masterclass draws on diverse disciplines, cutting-edge thinking and the data-driven insights of the GIBS Ethics Barometer, a ground-breaking initiative which measures the ethical fitness of leading South African companies.     
  • Online class materials released on 22 September 2020.
  • Complete at your own pace.
  • Participants will receive a certificate of attendance & digital credential to use on your LinkedIn profile. 
Cancellation Policy:


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