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GIBS |
Online: Ecommerce Masterclass

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​This is an online masterclass, it will take between 5-7 hours to complete. Delegates have four months to access the platform and complete the class. 

Participants will receive a certificate of attendance and a digital credential to use on their LinkedIn profile. 

After lagging behind in the e-commerce space, Covid-19 has forced consumers online and changed their purchasing behaviours. Learn how to run an e-commerce business or division that generates profit from the founder of one of South Africa's most successful online retailers.

In this masterclass you will get an understanding of how the digital economy functions and develop the critical insights needed to succeed in e-commerce and digital marketing.

Moderator:

Ryan Bacher studied and completed a Bachelor of Arts and Law Degree at Wits in 1994. He worked for the Club Med Group in the Caribbean for a few years and then joined the NetActive Internet group where he worked in marketing and sales for 2 years.

Together with Lawrence Brick and Jonathan Hackner; he launched NetFlorist on Valentine's day in 1999 and has been in the company ever since.

He is the co-founder of the South African Forum for Etailers and sits on the board of the Johannesburg chapter of the Entrepreneurs Organization.




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Who should attend?
  • SMEs thinking of putting their business online
  • Employees in companies who have been tasked with putting the company online
  • Retailers who are starting to sell more online
  • Entrepreneurs looking to start on online business


How you will benefit
  • Learn the basics of building a website including desktop and mobi design and thinking
  • Understand how to take an order online and get it delivered (payment gateways and product delivery solutions)
  • Learn about data analytics so that you can understand what your customers are doing on your site
  • Get a broad understanding of digital marketing including Google AdWords, SEO and Facebook marketing
  • Delve into the latest strategic thinking on ecommerce on SA
  • Understand UX/UI website design thinking;
  • A/B testing: What initial experiments your company should begin with to achieve customer centricity


Additional information

Participants will receive a certificate of attendance and a digital credential to use on their LinkedIn profile

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