An online masterclass on how to use language to nudge action and change behaviour.
No matter what industry you’re in or what role you play in your business, you need communication. Being able to craft behavioural communication is a great skill set to add to any business plus it is cost-effective and quick to implement.
This is an online masterclass, it will take between 5-8 hours to complete. Delegates have 2 months to complete this class.
Think about the last time you needed to persuade someone.
As communicators, our main aim is to persuade someone to do something: buy into our brand story, support our products and/or services and ultimately become loyal ambassadors. And the more authentically we can do this; the better. Being able to (ethically) encourage someone to act in a certain way is an invaluable skillset and having the framework to guide this can be the difference between brand success and brand failure.
Enter Behavioral Linguistics.
New to the world of behavioural science, Behavioural Linguistics is the science-based use of language to persuade. It's rooted in nudge theory combined with psychology, sociolinguistics and principles of marketing.
Behavioural Linguistics is about nudging responsible action using communication — with the core belief that language is a powerful way to change behaviour.
The above Masterclass is also available on an in-house basis.
Leigh is the Head Behavioural Linguist at BreadCrumbs Linguistics, voted the top global behavioural communications firm in 2021. She is currently completing a PhD in Behavioural Science and is developing a new communications framework to nudge consumer decision-making in the health, retail and financial services space.
As Head of Behavioural Insights at BreadCrumbs Linguistics, Tegan is a strong advocate for the power of personalised and persuasive communication. She has a Master of Science degree and specialises in behavioural research, data analytics and business strategy.