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Online Masterclass: StorySeller - Creating a Sales Narrative

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​Trying to win new customers in a competitive, global landscape is hard! It is even harder if you are not telling the right story. The only story that matters is your customer's story - when this is clear, crafting value propositions and selling becomes infinitely easier. 

​Contact Us
Whether you are an individual or organisation wanting to register for this online masterclass, get in touch and we will assist you with the booking process.

In this class, you'll learn how to master the art of understanding this premise and how to build a value proposition that fits your customer's needs.

This class should take between five to eight hours to complete. It can be completed at your own pace.  Delegates will have access to the platform for 2 months and receive a certificate on completion.

Topics covered: 
  • Fundamentals of StorySelling and building a value proposition;
  • Developing your own effective elevator pitch;
  • Creating a unique and persuasive presentation;
  • Tips and tricks for designing presentation slides that activate an audience;
  • Leveraging the best tools and learning how to use technology to your advantage when selling online;
  • How to deliver your unique sales pitch online professionally;
  • Structuring a sales meeting and controlling its rhythm and 
  • The art of good sales psychology;

The above Masterclass is also available on an in-house basis.

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Group Discounts:



Richard Mulholland understands presentation and sales narratives through three key perspectives. Firstly, as the founder of presentation powerhouse Missing Link, he has spent nearly a quarter of a century coaching multinational organisations, thousands of top executives and international professional speakers to deliver unforgettable presentations (many of whom have gone on to become TED speakers). 

Secondly, Richard understands first-hand the impact that a memorable talk can make through his own experiences as a sought-after professional speaker, having spoken in over 30 countries across six continents. His YouTube videos have been viewed tens of millions of times, and he is frequently invited to be a strategic contributor for behemoth virtual platforms Zoom and Prezi.  

Richard knows the significance and benefits of well-crafted presentations and narratives can make within an entrepreneurial and sales environment, having built 4 of his own businesses. Richard is also a frequent contributor and lecturer for the EO organisations. 

His book, Boredom Slayer, is hailed as a must-read for aspiring presenters and speakers and his newly released book Here Be Dragons is a perfect start to anyone who is thinking of completing the Storyseller Programme. 

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Who should attend?
  • Salespeople and sales directors looking to improve their conversion rates;
  • Business owners and entrepreneurs who wish to define their sales narrative;
  • Marketers wishing to align brand narratives with customer narratives; and
  • Business coaches, freelancers and consultants who want to stand out and gain a competitive advantage. 
How you will benefit
  • Turn your value proposition into a memorable narrative that will compel your customer to buy from you;
  • Structure your presentation in a way that turns pains into gains;
  • Position your customer as the 'hero' at the centre of your sales story;
  • Create a personalised sales story for every customer to increase sales conversions; and
  • Deliver captivating and charismatic presentations online.
Additional information
  • Each module will be 'bite-sized', with the total time needed to complete the between 300 and 480 minutes;
  • Upon completion of this Masterclass you will receive a digital "certificate of attendance" which you can print out;
  • You will also, upon completion, receive a link to the independently verifiable digital credential for the course, which you can use on your Linked In profile.

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