Maxine Jaffit


Maxine Jaffit
Maxine Jaffit

​​Maxine has been an adjunct faculty member at GIBS since 2004. She specialises in organisation culture and consults to organisations South Africa and the USA across a variety of industries. She is a senior associate at GothamCulture (a New York consulting firm).


​Maxine teaches organisation behaviour on the PDBA and offers an MBA elective entitled “Leading Change- Immunity to Change”.

In addition to supervising MBA research in the area of corporate culture and change, she also teaches on various corporate education programmes.​

​In Executive Education she delivers a 2 day Program on Leading Change.

Published Research

Scheepers, C., & Jaffit, M., & Mphalala, J. (2015). Technology driven change in Comair Limited. Ontario: Ivey Publishing. 

Consulting Involvement

Maxine has consulted extensively in the following companies:

  • Discovery – culture and leadership
  • Investec Bank – organisation development consultant
  • Nando’s -- organisation development consultant/brand- culture alignment
  • The Foschini Group – strategy facilitation across brands
  • Standard bank Private clients – change management
  • Comair Limited – change management
  • Webber Wentzel – culture and climate diagnosis
  • Webber Wentzel – culture and climate diagnosis
  • JetBlue Airways (USA) – as an associate of GothamCulture
  • Google – as an associate of GothamCulture
Contact Details
  • BA
  • MSc (Organizational behavior)
  • Registered Doctoral student
Fields of Interest
  • Organisation development
  • Organisation behaviour
  • Leadership development
  • Change management
  • Women and leadership
  • Corporate culture diagnosis
Professional Memberships
  • Comensa
  • ​Nancy Kline TTT
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