Prof Danie Petzer

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Professor Danie Petzer
Prof Danie Petzer
Profile

Danie Petzer is a professor and director of research at the Gordon Institute of Business Science (GIBS).  He lectures Quantitative Research Methods on the doctoral programme, Business Analysis and Research Methodology on the MBA programme and Marketing courses on GIBS custom programmes. He has experience lecturing at certificate, diploma, degree and postgraduate levels, mainly in the field of marketing with a focus on marketing research, B2B marketing, customer centricity, international marketing, consumer behaviour and services marketing. He regularly presents SPSS training courses to academics, post graduate students and industry.

 

He holds a PhD (Marketing Management) specialising in services marketing and is a NRF rated researcher. His research focuses on ‘uncovering consumer responses to organisational efforts to build, maintain and restore relationships with customers in a services context’. Danie has authored and co-authored several journal articles in his fields of specialisation, most notably published in the Journal of Services Marketing, European Business Review, International Journal of Bank Marketing, Management Dynamics, South African Journal of Business Management and the South African Journal of Economic and Management Sciences. He has also made numerous contributions to textbooks and regularly presents papers at national and international conferences. He is a section editor for the South African Journal of Economic and Management Sciences (SAJEMS) and associate editor for the European Business Review (EBR). He has supervised several masters and doctoral students in the field of marketing to completion.

Responsibilities

Full-time faculty

Published Research

​Journal articles

Petzer, D. J., De Meyer-Heydenrych, C. F., & Svensson, G. (2017). Perceived justice, service satisfaction and behavior intentions following service recovery efforts in a South African retail banking context. International Journal of Bank Marketing, 35(2), 241-253.

Mostert, P., Petzer, D., & Weideman, A. (2016). The interrelationships between customer satisfaction, brand loyalty and relationship intentions of generation Y consumers towards smart phone brands. South African Journal of Business Management, 47(3), 25-34.

Kühn, S., Spies, H., & Petzer, D. (2015). Online servicescapes dimensions as predictors of website trust in the South African domestic airline industry. Southern African Business Review, 19(1), 44-71.

Mackay, N., Mostert, P., & Petzer, D. (2015). The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short-term insurance industry. The Retail and Marketing Review, 11(1), 44-60.

Strydom, E., Petzer, D., & De Meyer, C. (2015). A multidimensional customer value model for the high fashion retail industry. The Retail and Marketing Review, 11(2), 111-131.


Berndt, A., Petzer, D. J., & Wayland, J. P. (2014). Comprehension of marketing research texts among South African students: An investigation. South African Journal of Higher Education, 28(1), 28-44.


De Meyer, C. F., & Petzer, D. J. (2014). Product involvement and online word-of-mouth in the South African fast food industry. Journal of Global Business and Technology, 10(1), 16-24.


Mackay, N., Petzer, D., & Mostert, P. (2014). Relational benefits and customer satisfaction: A South African short-term insurance industry perspective. Journal of Contemporary Management, 11(1), 302-323.


Maritz, V., Petzer, D. J., & De Meyer, C. (2014). The use of storytelling in quantitative research reports: A marketing research firm perspective: Original research. Acta Commercii, 14(2), 1-10.


Petzer, D., Mostert, P., Kruger, L., & Kuhn, S. (2014). The dimensions of brand romance as predictors of brand loyalty among cell phone users. South African Journal of Economic and Management Sciences, 17(4), 457-470.


Petzer, D., & Mackay, N. (2014). Dining atmospherics and food and service quality as predictors of customer satisfaction at sit-down restaurants. African Journal for Hospitality, Tourism and Leisure, 3(2), 1-14.


Petzer, D., Mostert, P., & Fourie, S. (2014). Online complaint intention and service recovery expectations of clothing retail customers. The Retail and Marketing Review, 10(2), 38-58.


De Meyer, C., Svensson, G., Petzer, D., & Svari, S. (2013). Investigating perceived justice in South African health care. Journal of Contemporary Management, 10(1), 156-175.


De Meyer, C. F., Petzer, D. J., Svari, S., & Svensson, G. (2013). Perceived justice in South African airline and hospital industries: Measurement model. International Journal of Quality and Service Sciences, 5(2), 120-139.


Kruger, L., Kuhn, S. W., Petzer, D. J., & Mostert, P. G. (2013). Investigating brand romance, brand attitude and brand loyalty in the cellphone industry: Original research. Acta Commercii, 13(1), 1-10.


Lubbe, I., & Petzer, D. (2013). Key information sources influencing prospective students' university choice: A South African perspective. South African Journal of Higher Education, 27(4), 920-940.


Mackay, N., Spies, H., Williams, C., van Rensburg, L. J., & Petzer, D. (2013). The influence of service brand equity on the strength of brand relationships in the fast food industry. Southern African Business Review, 17(2), 67-92.


Petzer, D., & De Meyer, C. (2013). Trials and tribulations: Marketing in modern South Africa. European Business Review, 25(4), 382-390.


De Meyer, C., & Petzer, D. (2012). Differences between customer type and consumption stage in terms of service failure responses and preferred service recovery strategies in the cellphone industry. Southern African Business Review, 16(2), 24-46.


Petzer, D. J., De Meyer, C. F., Svari, S., & Svensson, G. (2012). Service receivers' negative emotions in airline and hospital service settings. Journal of Services Marketing, 26(7), 484-496.


Petzer, D. (2012). The attitudes of urban South African consumers residing in Gauteng toward advertising regulations and practices. Journal of Contemporary Management, 9(1), 89-112.


Petzer, D., & Mostert, P. (2012). Attitude towards, and likelihood of, complaining in the banking, domestic airline and restaurant industries. Southern African Business Review, 16(2), 1-23.


Petzer, D., & Mostert, P. (2012). Banking customers' attitudes toward complaining: Their likelihood of voicing a complaint and service recovery they consider appropriate. African Journal of Business Management, 6(12), 4462-4471.


Berndt, A., & Petzer, D. (2011). Environmental concern of South African cohorts: An exploratory study. African Journal of Business Management, 5(19), 7899-7910.  


Du Plessis, L., & Petzer, D. J. (2011). The attitudes of donors towards non-profit organisations (NPOs) in Gauteng, South Africa: A generational perspective. African Journal of Business Management, 5(30), 12144-12154.


Du Plessis, L., & Petzer, D. (2011). The supporting behaviour of generations towards non-profit organisations in Gauteng. Acta Commercii, 11(1), 269-284.


Meintjes, C., Niemann-Struweg, I., & Petzer, D. (2011). Evaluating web marketing of luxury lodges in South Africa. African Journal of Marketing Management, 3(9), 233-240.


Mostert, P. G., & Petzer, D. J. (2011). Complaining and service recovery in the South African banking industry. Practical Marketing, (3), 12.


Petzer, D. J., & Mostert, P. G. (2011). Country-of-origin product image of South African generation Y consumers. Marketing Mix, 29(5/6), 34.


Petzer, D. (2011). Investigating mobile marketing acceptance of urban South Africans residing in Gauteng. Journal of Contemporary Management, 8(1), 384-407.


Petzer, D., & De Meyer, C. (2011). The perceived service quality, satisfaction and behavioural intent towards cellphone network service providers: A generational perspective. African Journal of Business Management, 5(17), 7461-7473.


Vercueil, Z., Petzer, D., & De Meyer, C. (2011). Generation Y's complaint behaviour and desired service recovery in the South African cellphone industry. Journal of Contemporary Management, 8(1), 123-149.


Berndt, A., Saunders, S., & Petzer, D. J. (2010). Readiness for banking technologies in developing countries. Southern African Business Review, 14(3), 47-76.


Botha, D., & Petzer, D. (2010). Marketing challenges faced by South African banks expanding into other emerging markets. Journal of Contemporary Management, 7(1), 420-439.


Petzer, D. J. (2010). Research challenges faced by academic researchers in the field of marketing. Journal of Marketing: Marketing Research, 12-13.


Petzer, D., & Mostert, P. (2010). Country-of-origin product image and willingness to purchase vitamin supplements. Acta Academica, 42(2), 88-116.


Saunders, S. G., & Petzer, D. J. (2010). The interrelationship between service quality, satisfaction and behavioural intention by customer stage in the service delivery process. Management Dynamics: Journal of the Southern African Institute for Management Scientists, 19(1), 25-34.


Berndt, A. D., Petzer, D. J., & Saunders, S. G. (2009). Measuring the technology readiness of consumers. Marketing Mix, 27(9/10), 48.


Petzer, D., Steyn, T., & Mostert, P. (2009). Customer retention practices of group, or branded hotels, as compared to private or owner-managed hotels: An exploratory study. Journal of Contemporary Management, 6(1), 274-297.


Petzer, D., Steyn, T., & Mostert, P. (2009). Customer retention practices of small, medium and large hotels in South Africa: An exploratory study. African Journal of Marketing Management, 1(1), 032-042.


Kruger, S., & Petzer, D. (2008). Measuring tourists' satisfaction with quality of life issues at an arts festival. Acta Commercii, 8(1), 113-127.


Petzer, D. J., & Saunders, S. G. (2008). Cheers! Strategic Marketing, (1), 50-51.


Petzer, D. J., Steyn, T., & Mostert, P. (2008). Competitive marketing strategies of selected hotels: An exploratory study. Southern African Business Review, 12(2), 1-22.


Petzer, D., & Steyn, T. (2006). Customer retention: A theoretical perspective of service failure and service recovery in the hotel industry. Acta Commercii, 6(1), 162-172.


Petzer, D. J. (2004). Customer defection and the service business: How can defections be managed? Boardroom Journal: Journal of the Southern African Institute of Chartered Secretaries and Administrators, (2), 17-20.


Petzer, D. J. (2003). Following a customer-driven approach to customer retention: A services marketing perspective. Boardroom Journal: Journal of the Southern African Institute of Chartered Secretaries and Administrators, (1), 17-19.


Book chapters

Kühn, S.W., & Petzer, D.J. (2016). Vigo malt soft drink - style in every moment. In H.B. Klopper & K. Viljoen (Eds.), Contemporary cases in Southern African Marketing (3rd ed.). Tyger Valley: Van Schaik Publishers.

Saunders, S.G., & Petzer, D.J. (2016). MillerCoors – successfully bringing three brewers together? In H.B. Klopper & K. Viljoen (Eds.), Contemporary cases in Southern African Marketing (3rd ed.). Tyger Valley: Van Schaik Publishers.


Mostert, P.G., Petzer, D.J., & De Meyer, C.F. (2012). A theoretical and empirical investigation into service failure and service recovery in the restaurant industry. In N. Delener (Ed.). Service science research, strategy, and innovation: Dynamic knowledge management methods. Johannesburg: IGI Global.


Petzer, D.J. (2011). Global Marketing. In F. Du Plessis, J.C. Jooste & J. Strydom (Eds.). Marketing management (6th ed.). Johannesburg: Juta.


Petzer, D.J. (2011). Information for decision making. In F. Du Plessis, J.C. Jooste & J. Strydom (Eds.). Marketing management (6th ed.). Johannesburg: Juta..


Petzer, D.J. 2011. Chapter 3: Selecting the research method. In Berndt, A.D. & Petzer, D.J. (Eds.). Marketing Research. Heineman.


Petzer, D.J. 2007. Chapter 7: Socio-cultural environment. In Bothma, N. & Burgess, S. (eds.). International Marketing. Cape Town: Oxford University Press.


Saunders, S.G. & Petzer, D.J. 2006. Courting the USA Beer Market – The Case of SABMiller plc. In Abratt, R, Klopper, H.B. & Viljoen, K. (eds.). Contemporary cases. 2nd ed. New Africa Books.


Aberdain, D., Nel, W.P. & Petzer, D.J. 2006. Chapter 11: Marketing for technical people. In Nel, W.P. (ed.). Management for engineers, technologists and scientists. Juta.


Petzer, D.J. & Saunders, S.G. 2006. Chapter 18: Special applications in marketing. In Klopper, H.B. & Berndt, A.D. (eds.). Marketing: a fresh perspective. Pearson Education.


Petzer, D.J. 2006. Chapter 16: Business-to-business marketing. In Klopper, H.B. & Berndt, A.D. (eds.). Marketing: a fresh perspective. Pearson Education.



Conference papers


Kühn, S.W., & Petzer, D.J. (2015, August). Online retailer websites: A customer online-buying experience. Paper presented at the 27th SAIMS Conference, Cape Town.


Lubbe, I., Jooste, C., & Petzer, D.J. (2015, July). Perceived value: A South African prospective student perspective. Paper presented at the 17th Annual Global Business and Technology Association (GBATA) Conference, Lisbon, Portugal.


Petzer, D.J., Svensson, G.S., & De Meyer, C.F. (2015, May). The influence of perceived justice on service satisfaction and behavioural intentions in service encounters at retail banks in a post-complaint setting. Paper presented at 2015 Academy of Marketing Science Annual Conference, Denver, Colorado.


Mackay, N., Petzer, D.J., & Mostert, P.G. (2014, October). Relational benefits as predictors of customer satisfaction in the South African short-term insurance industry. Paper presented at the 2014 Summer Global Business Conference, Dubrovnik, Croatia.


Petzer, D.J., & Mackay, N. (2014, October). Food and service quality, dining atmospherics and customer satisfaction at sit-down restaurants:  A South African perspective. Paper presented at the 2014 Summer Global Business Conference, Dubrovnik, Croatia.

 

Kühn, S.W., Petzer, D.J., & Spies, H. (2014, September). Website layout and functionality dimensions and website trust in the South African domestic airline industry. Paper presented at the 26th SAIMS Conference, Vanderbijlpark, South Africa.

 

Kruger, L., Mostert, P.G., & Petzer, D.J. (2014, September). Consumers' attitudes towards, and marketing-related beliefs regarding organic food. Paper presented at the 26th SAIMS Conference, Vanderbijlpark, South Africa.

 

Mackay, N., & Petzer, D.J. (2014, September). Dining atmospheric dimensions and customer satisfaction at sit-down restaurants. Paper presented at the 26th SAIMS Conference, Vanderbijlpark, South Africa.

 

Maritz, V., Petzer, D.J., & De Meyer, C.F. (2014, June). Investigating storytelling and data visualisation as reporting techniques for quantitative research reporting. Poster session presented at the 43rd EMAC Annual Conference in Valencia, Spain.

 

Bogaards, M., & Petzer, D.J. (2013, September). The influence of seeking opinion leadership on the purchasing intention of black township consumers. Paper presented at the 25th SAIMS Conference, Potchefstroom, South Africa.

 

Mackay, N., Spies, H., Williams, C., Jansen Van Rensburg, L.R., & Petzer, D.J. (2013, September). Service brand equity and brand relationships in the South African fast food industry. Paper presented at the 25th SAIMS Conference, Potchefstroom, South Africa.

 

Maritz, V., Petzer, D.J., & De Meyer, C.F. (2013, September). The use of storytelling in quantitative research reports: a marketing research firm perspective. Paper presented at the 25th SAIMS Conference, Potchefstroom, South Africa.

 

Petzer, D.J., Mostert, P.G., Kruger, L., & Kühn – du Plessis, S. (2013, September). A gender perspective of brand loyalty in the South African cellphone industry. Paper presented at the 25th SAIMS Conference, Potchefstroom, South Africa.

 

De Meyer, C.F., & Petzer, D.J. (2013, July). Product involvement and online word-of-mouth in the South African fast food industry. Paper presented at the 15th Annual Global Business and Technology Association (GBATA), Helsinki, Finland.

 

Maritz, V., Petzer, D.J., & De Meyer, C.F. (2013, June). The use of data visualisation techniques in quantitative research reports: a marketing research firm perspective. Paper accepted at the Annual Conference of the Emerging Markets Conference Board (EMCB), Port Elizabeth, South Africa.

 

Maritz, V., Petzer, D.J., & De Meyer, C.F. (2013, May). Quantitative reporting: the use of storytelling and data visualisation. Paper presented at the 34th Southern African Marketing Research Association (SAMRA) Conference, Johannesburg, South Africa.

 

De Meyer, C.F., Petzer, D.J., Svensson, G., & Svari, S. (2012, December). Perceived justice and negative service encounters in the South African health care industry. Paper presented at the 1st Multi-Disciplinary Academic Conference (MAC) hosted by the Institute AV Consulting in Prague, Czech Republic.

 

Petzer, D.J., & Mostert, P.G. (2012, September). Intention to complain: insights from the South African restaurant industry. Paper presented at the Global Business Conference hosted by the Innovation Institute in Zadar, Croatia.

 

De Meyer, C.F., Petzer, D.J., Svensson, G., & Svari, S. (2012, September). Exploring negative emotions patients experience following a service failure in the South African healthcare sector. Paper presented at the 24th SAIMS Conference, Stellenbosch, South Africa.

 

Kruger, L., Mostert, P.G., & Petzer, D.J. (2012, September). The importance of product attribute in decision-making: an exploratory study among vitamin consumers. Paper presented at the 24th SAIMS Conference, Stellenbosch, South Africa.

 

Bogaards, M., & Petzer, D.J. (2012, July). Investigating Generation Y township consumers in South Africa's perceptions towards advertising of chicken fast food products and their subsequent purchasing intentions. Paper presented at the 19th International Conference on Recent Advances in Retailing and Consumer Services Sciences (EIRASS), Vienna, Austria.

 

Strydom, E., Petzer, D.J., & De Meyer, C.F. (2012, July). Uncovering the dimensions of customer value in high fashion retailing in South Africa. Paper presented at the 19th International Conference on Recent Advances in Retailing and Consumer Services Sciences (EIRASS), Vienna, Austria.

 

Petzer, D.J. (2011, October-November). Marketing-related mobile activities and mobile marketing acceptance of urban South Africans. Paper presented at the International Journal of Arts and Sciences Conference, Rome, Italy.

 

Petzer, D.J., & Mostert, P.G. (2011, September). An industry comparison of the attitude of consumers towards complaining and likelihood of voicing a complaint when service failures occur. Paper presented at the IBC Conference, Mauritius.

 

Petzer, D.J., & Mostert, P.G. (2011, September). Service delivery perceptions and attitude towards complaining of regular and occasional restaurant patrons. Paper presented at the 23rd SAIMS Conference, Durban, South Africa.

 

Bogaards, M., & Petzer, D.J. (2011, September). The role of opinion leaders in promoting brands in black townships: An exploratory study. Paper presented at the 23rd SAIMS Conference, Durban, South Africa.

 

Du Plessis, L., & Petzer, D.J. (2011, September). Consumer preferences towards the marketing communication activities of non-profit organisations in Gauteng: A generational perspective. Paper presented at the 23rd SAIMS Conference, Durban, South Africa.

 

Petzer, D.J., De Meyer, C.F., Svari, S., & Svensson, G. (2011, July). Negative emotions in South African service encounters: a comparison between airline and hospital industries. Paper presented at the 18th International Conference on Recent Advances in Retailing and Consumer Services Sciences (EIRASS), San Diego, California.

 

Svari, S., Petzer, D.J., De Meyer, C.F., & Svensson, G. (2011, June). Emotional responses to negative service encounters with airlines and hospitals in South Africa. Paper presented at the QUIS 12, The International Conference on Service Excellence in Management, Ithaca, New York.

 

Gerrard, P., De Meyer, C.F., & Petzer, D.J. (2011, May). The influence of service quality and satisfaction of Generation Y customers on behavioural intentions in the cell phone industry. Paper presented at the 4th Annual Faculty of Management Conference, Johannesburg, South Africa.

 

Mostert, P.G., Petzer, D.J., & De Meyer, C.F. (2010, September). Customer complaint behaviour: an exploratory study among restaurant patrons. Paper presented at the 22nd SAIMS Conference, Peddie, South Africa.


Petzer, D.J., & Mostert, P.G. (2010, September). Attitudes of South African and United States students towards marketing practices: a country-of-origin (CCO) perspective. Paper presented at the 22nd SAIMS Conference, Peddie, South Africa.

 

Mostert, P., Petzer, D.J., & De Meyer, C. (2010, July). Comparing service failure and service recovery in South African, United States and Irish restaurants. Paper presented at the 12th Annual Global Business and Technology Association Conference (GBATA), Nelspruit, South Africa.

 

Niemann-Struweg, I., Meintjes, C., & Petzer, D.J. (2010, July). Evaluating the market related aspects of websites in an emerging market: A case of luxury lodges in Mpumalanga, South Africa. Paper presented at the 17th International Conference European Institute Recent Advances in Retailing and Consumer Services Sciences (EIRASS), Istanbul, Turkey.

 

Botha, D.M., & Petzer, D.J. (2010, July). Investigating marketing challenges faced by South African banks expanding into other emerging markets. Paper presented at the 17th International Conference European Institute Recent Advances in Retailing and Consumer Services Sciences (EIRASS), Istanbul, Turkey.

 

Strydom, E., & Petzer, D.J. (2010, May). Getting your mind around the dimensions of customer value in a high fashion retail setting – a theoretical perspective. Paper presented at the 3rd Annual Faculty of Management Conference, Broederstroom, South Africa.

 

Berndt, A.D., & Petzer, D.J. (2010, May). Attitudes towards environmental issues: An exploratory study. Paper presented at the 3rd Annual Faculty of Management Conference, Broederstroom, South Africa.

 

Petzer, D.J., Mostert, P.G., & Steyn, T.F.J. (2010, May). A comparison on the country-of-origin product image of South African and United States students. Paper presented at the 3rd Annual Faculty of Management Conference, Broederstroom, South Africa.

 

Saunders, S.G., & Petzer, D.J. (2009, December). Consumer tipping: A study of the car guard industry. Paper presented at the Australian New Zealand Marketing Academy Annual Conference, Melbourne Australia.

 

Jooste, C.J., & Petzer, D.J. (2009, September). Profiling staff specialising in the marketing/retailing fields at South African universities. Paper presented at the 21st SAIMS Conference, Port Elizabeth, South Africa.

 

Niemann-Struweg, I., Meintjes, C., & Petzer, D.J. (2009, September). Evaluating the websites of luxury lodges as a competitive marketing tool. Paper presented at the 21st SAIMS Conference, Port Elizabeth, South Africa.

 

Du Plessis, L., Berndt, A.D., & Petzer, D.J. (2009, July). The attitude of Generation Y students as a South African university towards supporting charitable organizations. Paper presented at the 11th Annual Global Business and Technology Association (GBATA), Prague, Czech Republic.

 

Berndt, A.D., Petzer, D.J., & Saunders, S.G. (2009, March). The readiness of South African consumers for technology-based banking products and services. Paper presented at the 2nd Annual Faculty of Management Conference, Johannesburg, South Africa.


Petzer, D.J. Berndt, A.D., & Saunders, S.G. (2008, September). The technology readiness of urban South African banking consumers. Paper presented at 20th SAIMS Conference, Muldersdrift, South Africa.

 

Petzer, D.J., Berndt, A.D., & Saunders, S.G. (2008, October). The impact of technology readiness (TRI) on banking services in emerging economies. Paper presented at the 17th Annual Frontiers in Services Conference, Washington, DC, USA.

 

Botha, D.M., & Petzer, D.J. (2007, October). Marketing challenges faced by banks in emerging markets. Paper presented at the 5th International Conference: Entrepreneurship in Emerging Economies, Windhoek, Namibia.

 

Petzer, D.J., & Steyn, T.F.J. (2007, September). Customer retention: Managing customer defections in the hotel industry in Gauteng. Paper presented at 19th SAIMS Conference, Johannesburg, South Africa.

 

Petzer, D.J., & Steyn, T.F.J. (2007, May). Customer retention: An empirical investigation of service failure management and service recovery in hotels in Gauteng, South Africa. Paper presented at the 7th Annual Hawaii International Conference on Business in Honolulu, US.

 

Petzer, D.J., & Steyn, T.F.J. (2006, October). Customer retention management for the hotel industry: Service failure and service recovery – a theoretical perspective. Paper presented at the Faculty of Management Conference, Johannesburg, South Africa.

 

Petzer, D.J., & Steyn, T.F.J. (2006, September). Compatibility management of Gauteng hotel guests. Paper presented at 18th SAIMS Conference, Stellenbosch, South Africa.

 

Saunders, S.G. & Petzer, D.J. (2006, September). Bank account prediction model for the urban poor. Paper presented at 18th SAIMS Conference, Stellenbosch, South Africa.

 

Petzer, D.J. & Saunders, S.G. (2005, September). Measuring service quality at pharmacy clinics in Gauteng, South Africa. Paper presented at 17th SAIMS Conference, Bloemfontein, South Africa.

 

Saunders, S.G., & Petzer, D.J. (2004, September). Banking the urban informal poor in South Africa. Paper presented at 16th SAIMS Conference, Cape Town, South Africa.


Significant Achievements
  • 2015 – Received NRF (C2) rating
Contact Details
Qualifications
  • PhD (NWU)
  • MCom (PU for CHE)
  • BCom (Hons.) (PU for CHE)
  • BCom (PU for CHE)
Fields of Interest
  • ​Marketing research
  • Services marketing
  • Consumer behaviour
​​
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