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Centre for African Management and Markets

​Supporting the GIBS mission to be 'close to business' across the African continent.

Two covers of The Economist capture the divergent extremes of the Africa narrative: "The hopeless continent" in 2000 and "Africa rising" a decade later. The truth is that Africa does exhibit these extremes, as well as innumerable complexities and nuances in-between.  

The Centre for African Management and Markets (CAMM) aims to better  understand the vast extremes and the subtleties that might just explain them. How, for example, did Kenya jump 49 places in the World Bank's Ease of Doing Business Index since 2014, up from 129th to 80th? Is China a win-win investor or the spearhead of a damaging model of economic colonialism? And what makes Libya – in the midst of a civil war over territory and oil – the second happiest country on the continent in the latest UN World Happiness Report, behind sun-drenched and wealthy Mauritius? 

We approach these questions through the lens of what we call "Build, Connect, Do":


Growth and prosperity can't happen without a foundation. We don't invest where the courts don't enforce contracts; we don't trade when the roads don't carry trucks.


People, goods and information. Connectedness – both across and within borders – has powerful predictive power for growth.


From tech start-ups to engineering feats, Africa is a place of "doers".

Our mission

 At CAMM we conduct research into the markets and management philosophies of African countries and companies, while fostering dialogue and sharing knowledge between stakeholders on the economies of the continent.



The centre brings together thought leaders on Africa to discuss key issues impacting the continent. Our flagship event is the annual Business of Africa conference, which is supported by periodic forums.


A quarterly newsletter to share insights on the latest news and insights on business in Africa. Activities and research from GIBS that possess a content-wide perspective, will also be highlighted.

Network building:

Through the creation of fellowships and partnerships, the Centre aims to build a network of connectors and collaborators who represent a broad and diverse set of interests. They cut across varying fields relating to business in Africa, including: institutions, researchers, policymakers, entrepreneurs and business leaders.

Research and publishing:

The Centre will conduct research on Africa and will employ case studies from across the continent as tools for gaining a deeper and more insightful understanding. This will be developed into teaching tools and incorporated into the GIBS curriculum for academic and executive programmes.

Saville, Adrian

The inaugural director of CAMM is GIBS Professor Adrian Saville, Professor in Economics, Finance and Strategy. He teaches macroeconomics on the GIBS MBA as well as an elective on investment finance. In 2017 Bidvest Financial Services acquired Cannon Asset Managers where Adrian served as Chief Executive until 2021, when he moved to Genera Capital, a multi-family investment office.

Adrian's qualifications include a Bachelor of Arts (Honours) (cum laude), M.Com (cum laude) and PhD (Economics), which he completed at the University of Natal in 1997 and for which he was awarded the Economics Society of South Africa's Founders Medal. He is a UNESCO laureate and a matriculant of Linacre College (Oxford). He has completed programmes in value investing and competitive strategy at New York's Columbia University and Harvard Business School in Boston.

His team includes Dr. Theresa Onaji-Benson, whose research interests are in international business and strategy on the continent; and MBA graduate Ian Macleod.

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Saville, Adrian


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