 |
Author:
Saul Berman
Recommended Retail Price:
R185.00 (GIBSWare – on campus store)
Publisher:
Harvard Business School Press (2011, 240 pages) |
It used to be that only dotcom start-ups lacked workable business models. But now the ubiquity of cheap communications and computing is deeply wounding business models across the board. Combined with rapidly changing customer expectations, the rules for how value is delivered and what, when and how much customers will pay are in flux. What can you do to ensure that you have a business model that will work today and in the future – all while riding out economic turbulence?
Create new revenue models, advises Saul J. Berman in Not for Free. The most important action now is wringing new income streams from existing assets, while also learning about customer preferences, value perceptions and demand for new value. Using the media industry, the canary in the coalmine for business model disruption, as a starting point, Berman explores the revenue strategies that are working – and the ones that are failing – in this new world.
Drawing on examples like Progressive Insurance, Rent the Runway, Castrol, Redbox, Mint and many others, Berman guides you through the opportunities and pitfalls of new revenue strategies. Timely and practical, Not for Free tackles a problem plaguing all industries: growing revenue organically in the near term.
Click here for the original Harvard Business Review.