http://www.gibs.co.za/ iGIBS-Marketing en-us Thu, 17 May 2012 11:50:51 GMT Thu, 17 May 2012 11:50:51 GMT http://www.gibs.co.za/ WebEasy.net swarts@gibs.co.za (Administrator:) swarts@gibs.co.za (Administrator:) http://www.gibs.co.za/igibs_1/igibs/links/marketing-three-steps-to-generating-social-gravity.aspx In a social age, people don't like to be pushed. Major companies are basing their new models on pull. 405690 Wed, 04 Apr 2012 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-content-marketing---next-big-buzz.aspx If you haven't heard the buzz around 'content marketing' yet, you will soon. Here's what you need to understand now. 405473 Fri, 30 Mar 2012 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-how-american-express-grows-its-massive-social-media-presence-.aspx Some trade secrets 405479 Fri, 30 Mar 2012 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-pininteres---not-just-for-stay-at-home-moms-and-aspiring-wedding-planners.aspx The new social website taking the world by storm 405292 Tue, 27 Mar 2012 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-marketing-from-the-other-end-of-the-funnel-.aspx So how do brands start marketing from the other end of the funnel? 405267 Mon, 26 Mar 2012 00:00:00 GMT http://www.gibs.co.za/programmes/corporate-education-executive-programmes/short-courses/microinsurance-doing-business-in-low-income-markets.aspx Existing insurance business models have yet to fully harness the potential of the low income mass market. If approached correctly with innovative and sustainable business models this market sector offers significant growth opportunity, particularly in those economies where middle and upper income markets are reaching saturation point. 405057 Mon, 19 Mar 2012 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-experience-is-the-next-frontier-in-marketing-.aspx As antithetical as it may seem in a hyper-digital word, experience--how we interact in the physical world--is the biggest buzzword in marketing today. 404343 Fri, 02 Mar 2012 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-pin-it-to-win-it---how-to-boost-your-brand-on-pinterest.aspx What is the hype about Pinterest? 404348 Fri, 02 Mar 2012 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/sustainability-certifications-vs-self-declarations.aspx Consumers are becoming increasingly concerned about the environmental attributes of products and packaging. If you are in business today, whether selling a product or a service, it is possible to create an advantage in the marketplace by touting environmental credentials. 404085 Tue, 28 Feb 2012 00:00:00 GMT http://www.gibs.co.za/programmes/corporate-education-executive-programmes/short-courses/designing-your-key-account-management-plan_1.aspx This programme examines global best practice on how to successfully and profitably penetrate and manage powerful customers. Aimed at sales executives, sales managers and sales team leaders, the programme demonstrates how the practice of sales is changing in business-to-business markets. 404082 Mon, 27 Feb 2012 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-9-ways-to-avert-disaster-.aspx Hashtags can easily turn into flashing targets that scream 403761 Mon, 20 Feb 2012 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/sustainability-use-the-dark-arts-for-good-.aspx Some people blame marketers for a world of rampant consumerism. Indeed, I have heard many speak with absolute conviction that it is the dark arts of the marketer and nothing else that persuade people to buy a plethora of things they don’t need. Free will is just an abstract concept, as people are manipulated into craving endless amounts of stuff. So what does it look like if you take these dark arts and seek to direct them towards selling sustainability? After all, since people are so resistant to making lasting changes in their lifestyle, perhaps they need to be manipulated into making such changes in spite of themselves. 402438 Thu, 19 Jan 2012 00:00:00 GMT http://www.gibs.co.za/programmes/corporate-education-executive-programmes/short-courses/strategic-marketing.aspx In a tough economic climate, organisations that survive and prosper have a clear understanding of how best to acquire, retain and grow their customer base. This programme provides a comprehensive examination of all major components of marketing strategy and their integration. On completion of the program, executives will have gained clarity on their target markets, brand(s) positioning and the development of relevant, differentiated value propositions and routes-to-market to support these. 402350 Mon, 16 Jan 2012 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-investec-were-lucky-with-spurs.aspx Raymond van Niekerk expands on the lessons learnt from the rather dramatic 2010 season. 400643 Mon, 14 Nov 2011 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-coca-cola---125-years-of-marketing-success.aspx Pinar Ozcan, IESE Assistant Professor of Strategic Management, talks about the success of Coca-Cola 396548 Wed, 07 Sep 2011 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-the-brands-behind-the-springboks-.aspx ...and how one of them makes a return. 396369 Mon, 05 Sep 2011 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-changing-the-pace-of-limited-overs-cricket-in-south-africa.aspx The main conclusion is that a partnership approach to sponsorship and the creative use of multiple sponsorship activations contributes to the achievement of sponsorship objectives 396370 Mon, 05 Sep 2011 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-the-made-for-good-model-of-successful-cause-marketing-.aspx Cause marketing has been proven to boost sales, engagement, and customer loyalty, but are the new models of embedded generosity a passing fad or the new fundamental? 396380 Mon, 05 Sep 2011 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-how-u-is-your-usp.aspx "We should remain paranoid about competitors, because our 'unique' positioning can quickly be usurped" 395282 Mon, 15 Aug 2011 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-marketing-is-like-comedy---timing-is-everything.aspx What’s the secret to great comedy? Timing. What’s the secret to audience engagement? Timing. 393964 Mon, 18 Jul 2011 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-how-to-make-the-nudge-effect-work-for-you.aspx The subtle impact of the unopened email's presence is called the "Nudge Effect. 393746 Tue, 12 Jul 2011 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-dhl-delivers-stormers-value.aspx "If you're aligned with very positive properties the impact on your employees is enormous..." 392957 Tue, 28 Jun 2011 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-is-social-media-for-business-a-waste-of-time.aspx ... but this is where the consumers are. 392615 Tue, 21 Jun 2011 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/marketing-nedbank-sports-sponsorship-.aspx Michael Goldman chats with Greg Garden 392527 Mon, 20 Jun 2011 00:00:00 GMT http://www.gibs.co.za/news-and-events/news-and-events_1/gibs-news/don-peppers---extreme-trustability.aspx Don Peppers, founding partner of Peppers & Rogers Group, leading authorities in customer-focused relationship management, highlights that interaction amongst people has become faster, cheaper and more pervasive. 392415 Wed, 15 Jun 2011 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/where-is-inbound-marketing-headed-infographic.aspx Today, more and more marketers are firmly focused on the online arena, making the shift from outbound marketing to inbound marketing. 392210 Tue, 07 Jun 2011 00:00:00 GMT http://www.gibs.co.za/news-and-events/news-and-events_1/gibs-news/a-useful-but-very-difficult-concept.aspx The principle of core ED is that firm and micro business exist in a symbiotic relationship where each is invested in the success of the other. 391538 Fri, 13 May 2011 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/the-state-of-marketing-in-2011.aspx Analysing the usage of social and mobile. 391201 Thu, 05 May 2011 00:00:00 GMT http://www.gibs.co.za/programmes/corporate-education-executive-programmes/short-courses/social-media-effective-communication-strategies-.aspx Online and mobile technologies have revolutionised the way that people communicate and do business globally. The emergence of cloud computing ushers in new opportunities for organisational efficiencies, and personal productivity. Social media is a communications revolution that enables many-to-many communications. 389348 Mon, 14 Mar 2011 00:00:00 GMT http://www.gibs.co.za/programmes/corporate-education-executive-programmes/short-courses/designing-your-sales-strategy_2.aspx The traditional mission for sales has been to sell the company’s products and services. As a result, although sales should have a sense of the company’s goals, imperatives and mission, a gap exists between organisational strategy and its implementation in the sales operation. 389301 Fri, 11 Mar 2011 00:00:00 GMT http://www.gibs.co.za/programmes/corporate-education-executive-programmes/short-courses/building-business-in-low-income-markets-%e2%80%93-the-case-of-insurance-.aspx Existing insurance business models have yet to fully harness the potential of the low income mass market. If approached correctly with innovative and sustainable business models this market sector offers significant growth opportunity, particularly in those economies where middle and upper income markets are reaching saturation point. 388974 Mon, 07 Mar 2011 00:00:00 GMT http://www.gibs.co.za/programmes/corporate-education-executive-programmes/short-courses/designing-your-key-account-management-plan.aspx This course brings global best practice on how to successfully and profitably penetrate and manage powerful customers. In a market that is rapidly changing, where costs continue to rise and buyers increase pressure for better service, greater added value and lower prices, the conventional approach to selling has to be revised. 385029 Wed, 10 Nov 2010 00:00:00 GMT http://www.gibs.co.za/programmes/corporate-education-executive-programmes/short-courses/designing-your-sales-strategy_1.aspx The traditional mission for sales has been to sell the company’s products and services. As a result, although sales should have a sense of the company’s goals, imperatives and mission, a gap exists between organisational strategy and its implementation in the sales operation. 384219 Mon, 01 Nov 2010 00:00:00 GMT http://www.gibs.co.za/programmes/corporate-education-executive-programmes/short-courses/implementing-your-sales-strategy.aspx Sales strategy is usually relegated to individual account planning, penetration and protection and is seldom viewed as an enterprise-wise, strategic function within the organisation’s value chain. This course will focus on the successful implementation of sales strategy with a view to closing the gap that typically exists between organisational strategy and its implementation in the sales operation. 384225 Mon, 01 Nov 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/book-reviews/social-media-metrics-how-to-measure-and-optimize-your-marketing-investment-.aspx Learn how to optimize your marketing investment 384103 Thu, 28 Oct 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/how-jimmy-choo-boosted-its-brand-with-catchachoo.aspx Jimmy Choo in the trainer market? 382059 Mon, 20 Sep 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/four-rotten-marketing-thoughts-to-avoid-at-all-cost.aspx Four rotten marketing thoughts to avoid at all cost 381445 Fri, 03 Sep 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/tired-of-powerpoint-try-this-instead-by-daniel-mcginn-.aspx Ever thought of hiring a "graphic recorder" 381180 Mon, 30 Aug 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/go-shopping-its-a-cool-way-to-check-out-the-competition.aspx What does the competition do? 381118 Fri, 27 Aug 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/book-reviews/fascinate-your-7-triggers-to-persuasion-and-captivation-by-sally-hogshead.aspx If you're In the marketing business, you have to know to catch consumers' attention and make them crave what you have to sell. 378930 Mon, 05 Jul 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/three-smart-ways-to-extend-your-brand-.aspx Many of the successful new product introductions each year are brand extensions, such as Apple's iPhone, Godiva coffee, and Jeep strollers," one group of researchers recently wrote. However, not all brand extensions are successful, they note in the report. "Consumers tend to respond more favorably to extensions that fit with their perceptions of the parent brand," they state. 378941 Mon, 05 Jul 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/a-plan-to-invent-the-marketing-we-need-today-by-yoram-wind.aspx The discipline of marketing hasn't kept up with the rapid changes facing 21st-century businesses. New scholarship doesn't have enough management relevance, and practicing marketers are too often forsaking rigor. Here are seven strategies that can make marketing both relevant and rigorous in today's world. 378086 Mon, 07 Jun 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/how-to-get-more-effective-advertising-.aspx Ogilvy on recession 378096 Mon, 07 Jun 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/book-reviews/search-engine-advertising--buying-your-way-to-the-top-to-increase-sales-by-kevin-lee-with-catherine-seda.aspx Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. 378099 Mon, 07 Jun 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/links/rethinking-marketing-by-roland-t-rust-christine-moorman-and-gaurav-bhalla.aspx The article discusses the reinvention of marketing departments in order to focus on building long-term customer relationships. The strategy gives customer relationship management a priority over building brands. The reorganization of a marketing department into a 'customer department' which oversees research and development, market research, and customer service is discussed. 378100 Mon, 07 Jun 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/book-reviews/analytics-at-work-smarter-decisions-better-results-by-thomas-h-davenport-jeanne-g-harris-and-robert-morison.aspx Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results. 378114 Mon, 07 Jun 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/book-reviews/buyology-truth-and-lies-about-why-we-buy-by-martin-lindstrom-.aspx Marketing guru Lindstrom draws on a three-year study of people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates consumers' interest in a product and compels them to buy. 378115 Mon, 07 Jun 2010 00:00:00 GMT http://www.gibs.co.za/igibs_1/igibs/book-reviews/different-escaping-the-competitive-herd-by-youngme-moon.aspx Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light. 378123 Mon, 07 Jun 2010 00:00:00 GMT